Relationship between consumer and brands
For consumers, choices are often simple or easily justified — many based on what’s in their wallet. But for those behind the brands, there’s always something more to consider in order to influence the buyer’s decision.
In this relationship between brands and consumers, there is another, not always harmonious, relationship between Private Label Brands (PLBs) and Manufacturer Brands (MBs). The customer benefits from this dynamic, as they are able to choose what they prefer based on their own criteria — which may range from price and quality to trust or sustainability.
At the moment, the tilt of the scale toward one side — in this case, toward Private Label Brands (PLBs) — can give us some insight into how consumers think. But, as in all market research, we cannot settle for feelings, we chose this topic for our latest study, which we published in partnership with Distribuição Hoje.
If this topic feels close to you or if you're curious to understand what motivates people to buy, you can download the study (portuguese version) HERE
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