Os estudos de mercado da MORE Results são pensados para gerar resultados reais — é assim que fazemos estudos de mercado com impacto.
Providing a great experience is the key to loyalty.
Our market research studies begin with listening and end with action. Every project is different, so we adapt the methodology to fit the right business questions and challenges. We work with a holistic view of the consumer and the market — because it’s not just about collecting data, it’s about decoding it and finding the answers that move you forward.
We operate based on industry-recognized best practices, such as those of ESOMAR, ensuring ethics and consistency in market research.
That’s how we deliver MORE.
RESEARCH, DATA & INSIGHTS
About Brands – Yours and Others
Because brands are never alone.
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About Consumer – All About the Consumer
Because knowing the consumer is the first step to winning them over
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About Products – Product, Packaging, and Campaigns
Because a great product deserves a great presentation.
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About Market – Brands, Products, and Consumers
Because the market keeps changing.
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CUSTOMER, SHOPPER & USER
About Experience – Customer and User Experience
Because great experiences don’t happen by chance — they’re measured.
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Moment of Truth - Msytery shopping multicanal
Because experience is in the details — and we find them all.
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HOSPITALITY
SOPs - Criação de manual de standards e procedimentos
Because true excellence is built on strong foundations.
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Train the Trainer – Transferring service culture and new standards
Because an exceptional team starts with exceptional training.
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On it - Mystery Shopping
Assessment of SOP compliance and Emotional Experience. Because theory only matters when it becomes practice.
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Workshops – Presentation of Results and Improvement Plans
Because evolving is a team effort.
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& MORE
Visual Identity – Physical Audits
Because the first impression is what sticks.
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All In – Tailored Methodological Mix
Because complex challenges call for out-of-the-box solutions.
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WE FOLLOW THE ENTIRE CONSUMER JOURNEY
QUANTI
- Online Panel
Quick, scalable insights based on representative samples. - Structured Questionnaires
Accurate measurement of behaviors and preferences (CAPI, CATI). - Advanced Statistical Analyses
Examples: Conjoint Analysis, Clustering, Predictive Models
- Focus Groups
Exploring motivations and perceptions in groups. - In-Depth Interviews
Depth and unique context behind decisions. - Ethnographic Observation
Real behavior in a natural context (e.g., stores, digital environments).
QUALI
HYBRID METHODS
We tailor the methodology to match the project’s objectives.
Cross-Referencing Data Sources
Combining qualitative and quantitative data for robust validation.
Concept Testing
Interactive pre-launch validation of products and services.
Desk Research + Primary Data
We cross-reference secondary data with primary research to provide context for insights.
- Analysis of existing data (market reports, benchmarks, trends);
- Scientific literature review or white paper analysis;
- Social listening (social media, forums, reviews).
"Before conducting field research, we start from what’s already known."
