How Do We Choose to Pay? Generations, Habits, and Barriers in a Constantly Evolving Market
After the Smartpayments Congress, one thing became clear: we all agree that the buying journey is much more than just the act of paying. Payment is only one step—crucial, no doubt—but the consumer's path before and after that moment is equally important for us to understand their choices, motivations, and expectations.
The study we developed in partnership with Distribuição Hoje, reinforces precisely that idea.
Are you interested in the consumer?
...and consider this topic important, you can download the study (portuguese version) HERE.
If you ask for Results, call for MORE.
