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	<title>Notícias</title>
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		<title>As marcas estão cada vez mais próximas dos consumidores — e não é por acaso</title>
		<link>https://moresults.pt/en/paineis-de-consumidores-marcas-proximas/</link>
					<comments>https://moresults.pt/en/paineis-de-consumidores-marcas-proximas/#respond</comments>
		
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		<pubDate>Wed, 22 Apr 2026 07:49:42 +0000</pubDate>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[consumidores]]></category>
		<category><![CDATA[estudos de mercado]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[painéis de consumidores]]></category>
		<guid ispermalink="false">https://moresults.pt/?p=3366</guid>

					<description><![CDATA[Num mercado cada vez mais competitivo, as marcas deixaram de tomar decisões apenas com base em intuição ou dados históricos. [&#8230;]]]></description>
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															<img fetchpriority="high" decoding="async" width="1024" height="576" src="https://moresults.pt/wp-content/uploads/2026/04/paineis-consumidores-estudos-mercado-1024x576.png" class="attachment-large size-large wp-image-3367" alt="Painéis de consumidores em estudos de mercado com participação de pessoas" srcset="https://moresults.pt/wp-content/uploads/2026/04/paineis-consumidores-estudos-mercado-1024x576.png 1024w, https://moresults.pt/wp-content/uploads/2026/04/paineis-consumidores-estudos-mercado-300x169.png 300w, https://moresults.pt/wp-content/uploads/2026/04/paineis-consumidores-estudos-mercado-768x432.png 768w, https://moresults.pt/wp-content/uploads/2026/04/paineis-consumidores-estudos-mercado-18x10.png 18w, https://moresults.pt/wp-content/uploads/2026/04/paineis-consumidores-estudos-mercado.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p data-start="211" data-end="487"><span style="color: #000000;">Num mercado cada vez mais competitivo, as marcas deixaram de tomar decisões apenas com base em intuição ou dados históricos. Hoje, a proximidade aos consumidores tornou-se um fator crítico para compreender comportamentos, antecipar tendências e tomar decisões mais informadas.</span></p><p data-start="489" data-end="527"><span style="color: #000000;">Mas o que está por trás desta mudança?</span></p>								</div>
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					<h4 class="elementor-heading-title elementor-size-default">Uma nova forma de ouvir os consumidores</h4>				</div>
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									<p><span style="color: #000000;">Durante muitos anos, os estudos de mercado foram maioritariamente pontuais e reativos.</span><br /><span style="color: #000000;">Atualmente, as empresas procuram uma abordagem mais contínua, baseada em contacto direto e regular com os consumidores.</span></p><p><span style="color: #000000;">É neste contexto que os <strong>painéis de consumidores</strong> ganham relevância, permitindo:</span></p><ul style="padding-left: 40px; margin-top: 0;"><li style="margin-bottom: 5px;"><span style="color: #000000;">Acesso a feedback em tempo real</span></li><li style="margin-bottom: 5px;"><span style="color: #000000;">Relação contínua com os participantes</span></li><li style="margin-bottom: 5px;"><span style="color: #000000;">Maior profundidade na análise de comportamentos</span></li></ul><p><a style="color: #ceba42; text-decoration: none;" href="https://moresults.pt/en/como-participar/"><br />Saiba como participar num painel de consumidores.<br /></a></p>								</div>
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					<h4 class="elementor-heading-title elementor-size-default">A importância da proximidade</h4>				</div>
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									<span style="color: #000000;">A proximidade entre marcas e consumidores traduz-se em vantagens claras:</span>
<ul style="padding-left: 40px; margin-top: 0;">
 	<li style="margin-bottom: 5px;"><span style="color: #000000;">Decisões mais rápidas e informadas</span></li>
 	<li style="margin-bottom: 5px;"><span style="color: #000000;">Melhor adaptação às necessidades reais do mercado</span></li>
 	<li style="margin-bottom: 5px;"><span style="color: #000000;">Maior eficácia no desenvolvimento de produtos e serviços</span></li>
</ul>
<span style="color: #000000;">Segundo a</span>
<a style="color: #ceba42; text-decoration: none;" href="https://esomar.org" target="_blank" rel="noopener">ESOMAR
</a><span style="color: #000000;">,</span>
<span style="color: #000000;">a qualidade dos dados depende cada vez mais da capacidade de envolver os consumidores de forma contínua e relevante.</span><p/>								</div>
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					<h4 class="elementor-heading-title elementor-size-default">Comunidades que fazem a diferença</h4>				</div>
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									<p><span style="color: #000000;">Mais do que uma ferramenta, os painéis são comunidades.</span><br><span style="color: #000000;">Quando bem estruturados, garantem diversidade de perfis e consistência na participação — dois fatores essenciais para a qualidade dos estudos.</span></p>
<p><span style="color: #000000;">Neste contexto, o <strong>Pinta d’Amarelo Panel</strong> integra-se numa abordagem mais ampla de proximidade ao consumidor, permitindo às marcas aceder a insights diretos e relevantes.</span></p><p><a style="color: #ceba42; text-decoration: none;" href="https://moresults.pt/en/recompensas/">Descubra como funcionam as recompensas pela participação.<br></a></p>								</div>
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					<h4 class="elementor-heading-title elementor-size-default">Uma tendência que veio para ficar</h4>				</div>
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									<p data-start="2110" data-end="2288"><span style="color: #000000;">A crescente aposta em painéis de consumidores reflete uma mudança estrutural na forma como as marcas operam.</span></p><p data-start="2110" data-end="2288"><span style="color: #000000;">Ouvir deixou de ser um momento e passou a ser um processo contínuo. E é precisamente essa continuidade que permite transformar opiniões em decisões com impacto real.</span></p><p data-start="2407" data-end="2485"><span style="color: #000000;">A proximidade aos consumidores não é apenas uma tendência, <strong>é uma necessidade</strong>.</span></p><p data-start="2487" data-end="2602"><span style="color: #000000;">Num contexto em constante mudança, as marcas que conseguem &#8220;ouver&#8221; melhor, são também as que conseguem decidir melhor.</span></p>								</div>
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			</item>
		<item>
		<title>MORE Results é Brands Community Partner</title>
		<link>https://moresults.pt/en/more-results-e-brands-community-partner/</link>
					<comments>https://moresults.pt/en/more-results-e-brands-community-partner/#respond</comments>
		
		<dc:creator><![CDATA[trindaden]]></dc:creator>
		<pubDate>Mon, 02 Jun 2025 15:07:56 +0000</pubDate>
				<category><![CDATA[Notícias]]></category>
		<guid ispermalink="false">https://moresults.pt/?p=2314</guid>

					<description><![CDATA[O que significa ser um Community Partner? Ser um Community Partner da Brands Community é integrar um projeto único que [&#8230;]]]></description>
										<content:encoded><![CDATA[<figure class="wp-block-image size-large is-resized"><img decoding="async" width="872" height="1024" src="https://moresults.pt/wp-content/uploads/2025/06/Somos-brandscommunity-872x1024.png" alt="" class="wp-image-2315" style="width:413px;height:auto" srcset="https://moresults.pt/wp-content/uploads/2025/06/Somos-brandscommunity-872x1024.png 872w, https://moresults.pt/wp-content/uploads/2025/06/Somos-brandscommunity-256x300.png 256w, https://moresults.pt/wp-content/uploads/2025/06/Somos-brandscommunity-768x902.png 768w, https://moresults.pt/wp-content/uploads/2025/06/Somos-brandscommunity-10x12.png 10w, https://moresults.pt/wp-content/uploads/2025/06/Somos-brandscommunity.png 920w" sizes="(max-width: 872px) 100vw, 872px" /></figure>



<h3 class="wp-block-heading">What does it mean to be a Community Partner?</h3>



<p class="wp-block-paragraph">Being a Community Partner of <a href="https://www.brandscommunity.pt/membros-ser-membro-ou-subscritor/#anchor=c0iV2cQKQC" target="_blank" rel="noopener">Brands Community</a> it means being part of a unique project that values and gives visibility to people, brands, and companies. This partnership promotes the sharing of knowledge through meetings with ambassadors and advisors of high reputation in the market, providing growth and collaboration opportunities for everyone involved.</p>



<h3 class="wp-block-heading">Benefits for MORE Results</h3>



<p class="wp-block-paragraph">By becoming a Community Partner, MORE Results benefits from:</p>



<ul class="wp-block-list">
<li><strong>Collaboration in the creation and sharing of knowledge</strong> that supports employee growth.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Increased brand value</strong>, increasing its market value.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Access to a prestigious professional network</strong> strengthening relationships with stakeholders.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Support for editorial freedom</strong>of a program that for nearly 20 years has highlighted brands, people, and companies on a premium channel, SIC Notícias.</li>
</ul>



<h3 class="wp-block-heading">Alignment with MORE Results' mission</h3>



<p class="wp-block-paragraph">This partnership reinforces MORE Results' commitment to providing <a href="https://moresults.pt/en/servicos/">innovative solutions</a> in market research, aligning with the values of excellence, innovation, and collaboration that define the Brands Community.</p>



<h3 class="wp-block-heading">Join us on this journey</h3>



<p class="wp-block-paragraph">Together, we will continue to build a future where knowledge and collaboration are the pillars of success.</p>



<p class="wp-block-paragraph"></p>]]></content:encoded>
					
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		<title>Follow the Leader: Cultura organizacional na MORE Results</title>
		<link>https://moresults.pt/en/follow-the-leader/</link>
					<comments>https://moresults.pt/en/follow-the-leader/#respond</comments>
		
		<dc:creator><![CDATA[trindaden]]></dc:creator>
		<pubDate>Wed, 02 Apr 2025 10:25:11 +0000</pubDate>
				<category><![CDATA[Notícias]]></category>
		<guid ispermalink="false">https://moresults.pt/?p=231</guid>

					<description><![CDATA[Cultura organizacional na prática: uma experiência inspiradora Podíamos falar apenas em estudo de caso ou numa apresentação, mas na realidade, [&#8230;]]]></description>
										<content:encoded><![CDATA[<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="461" src="https://moresults.pt/wp-content/uploads/2025/04/Capa-Follow-the-leader-1024x461.jpeg" alt="cultura organizacional" class="wp-image-230" srcset="https://moresults.pt/wp-content/uploads/2025/04/Capa-Follow-the-leader-1024x461.jpeg 1024w, https://moresults.pt/wp-content/uploads/2025/04/Capa-Follow-the-leader-300x135.jpeg 300w, https://moresults.pt/wp-content/uploads/2025/04/Capa-Follow-the-leader-768x346.jpeg 768w, https://moresults.pt/wp-content/uploads/2025/04/Capa-Follow-the-leader-1536x691.jpeg 1536w, https://moresults.pt/wp-content/uploads/2025/04/Capa-Follow-the-leader.jpeg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h3 class="wp-block-heading">Organizational culture in practice: an inspiring experience</h3>



<p class="wp-block-paragraph">We could describe it simply as a case study or a presentation, but in reality, for the entire a’mores team (the people who make up MORE Results), it was much more than that. Something between a motivational moment and a masterclass on how to make things happen.</p>



<p class="wp-block-paragraph">The experience brought to us by Pedro Pinto – Operations Director at Greatcreation SA – along with practical cases and real day-to-day examples, brought us much closer to being better tomorrow than we have been until now.</p>



<p class="wp-block-paragraph">Pedro Pinto’s presence and the energy he brings to his presentations alone are enough to keep us leaning forward in our seats. But when we talk about the person who won the award for Best Hotel Director in the World (an award given by"&nbsp;<em>World Luxury Hotel Awards</em>), and who is responsible for, among other things, the <a href="https://www.corposantohotel.com/" target="_blank" rel="noopener">Corpo Santo Lisbon Historical Hotel</a>, a hotel that was awarded in the 'Best of the Best' category at the TripAdvisor Traveller’s Choice Awards — ranking first in Portugal, third in Europe, and 16th worldwide — then we’re talking about a whole different league.</p>



<h3 class="wp-block-heading">Lessons in leadership and operational excellence</h3>



<p class="wp-block-paragraph">Of course, with all these titles, we were already expecting something different (in a good way). But what we were actually presented with was a healthy dose of realism — a look into what is done and how it’s done on a daily basis to achieve these results. As we were told, reaching the top is emotionally easier than staying there. Once you’re at the top, there’s a risk of complacency or of sticking to the 'success formula' that got you there — which is a mistake. If everything outside keeps changing, then what brought you success in the past might not work in the future.</p>



<p class="wp-block-paragraph">Practice,&nbsp;<em>role play</em>‘gamification’ of training (with proprietary methodologies highly adapted to the hotel’s reality), lots of repetition, a strong desire to be ‘the best’—but also to be different (in the best sense of the word)—along with performance-based rewards, are some of the key elements behind these results. These are also values we cherish in our own <a href="https://moresults.pt/en/servicos/#hospitality">hospitality services</a>.</p>



<p class="wp-block-paragraph">Everything is perfectly outlined — from what is expected of the staff to what the hotel and its guests expect from them.</p>



<p class="wp-block-paragraph">If we may draw an analogy with a good tailor, we could say that the Corpo Santo Hotel aims to offer a&nbsp;<strong><em>tailored experience</em></strong>&nbsp;and that requires investment in the customer.</p>



<h3 class="wp-block-heading">Applying the learnings at MORE Results</h3>



<p class="wp-block-paragraph">In order to be good, and&nbsp;<strong>MORE</strong>, we must follow and join the best. This experience was more than just an inspiration — it was a reinforcement of our <strong>cultura organizacional</strong> and a&nbsp;<strong><em>big step to</em>&nbsp;</strong><em><strong>achieve MORE and become Portugal’s premier market research company</strong>.</em></p>]]></content:encoded>
					
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